Matching requirements and products

Matching requirements and products
CATHAY INDUSTRIES supports customers with a substantial service package

Ninove, 14 July 2015. Precise colouration of surfaces depends on exact planning, high quality pigments and efficient application. Therefore, CATHAY INDUSTRIES, manufacturer of such high quality pigments, focuses on substantial service and support activities including pre-, in- and after-sales performances. These include logistical and technical services as well as products tailored to customers’ specific needs. The company’s product range focuses on iron oxide pigments and offers a variety of possible applications in the coatings industry.

CATHAY INDUSTRIES provides pigments manufactured through state-of-the-art technology to ensure a high product quality. Iron oxide pigments from CATHAY meet the highest market standards. The company’s ISO 9001 certification is self-evident and documents the operational performance of the quality management system. As CATHAY commits itself to sustainability and a low carbon footprint, the company strives for environmentally friendly products. This is certified by the compliance with the international norm ISO 14001 for environmental management. Thanks to fine-structured working steps the manufacturer operates at lowest possible energy consumption rates. Most advanced technology is also implemented in CATHAY’s new manufacturing site in Tongling, China. At full completion this plant will have a capacity of 150,000 metric tons per annum responding to the market’s growing demand.

Adjusting to customer’s needs

Due to detailed steps of procedure, CATHAY is able to fabricate customized pigments. The flexible Research and Development approach as well as the work in modern laboratories contribute to match the product characteristics with user’s requirements. Thus, properties like colour shade, surface characteristics or particle size distribution can be adjusted. To ensure an optimal result, the firm executes application pre-testing and offers joint testing in the customer’s user system as a part of the service package.

Advising by a strong network

As pre-, in- and after-sales services CATHAY affords technical and logistical support. CATHAY employees visit customers and discuss the technical implementation on site. Sampling of products helps to select the ideal pigments. In addition to the colour matching service, the company offers colour analysis and technical advice. Various local warehouses in Europe allow short delivery times. Supply modes follow the customer’s demand. Since CATHAY INDUSTRIES operates in a close cooperation with agents and distributors, the manufacturer offers a strong sales network. This implies a wider range of contact points and short routes for the solution development.

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